Women’s History Month: Judy Hoberman on ‘Walking on the Glass Floor’ (Q&A)

I’m honored to present an interview with author and advocate Judy Hoberman in celebration of Women’s History Month.

Judy is the author of the newly published book, Walking on the Glass Floor: Seven Essential Qualities of Women Who Lead (JH Endeavor). She has thirty years of award-winning experience in sales. A frequent media guest, Judy is “The Gender Expert” on Fox News Radio and hosts the weekly radio show “Selling in A Skirt” on iHeartRadio/The Women 4 Women Network. She has appeared on CNN, ABC, CBS, CW33, and Good Morning Texas, and has contributed to numerous publications and journals. A popular speaker, in 2016 Judy gave a very well-received TEDx Talk about the impacts of pre-judging people. Judy is also the author of three previous business books: Selling in A Skirt, Famous Isn’t Enough, and Pure Wealth.   

Author pic Picture-for-Back-of-Book
Judy Hoberman

Praise for Walking on the Glass Floor:

“Judy addressing the topic of resilience for women in leadership is a five-star move. Resilience and courage to lead are essential skills for leaders at any organization that wants to retain staff, build respectful workplace, and grow leaders from within. This is a must-read book for leaders and teams.”—Charmaine Hammond, CSP, Bestselling Author and Speaker

“Judy touches on all the key essentials of being a woman leader, but she does it by showing you who you are, unlocking your gifts, and setting you in your power. I love her direct approach. Reading her book is like having a conversation with your best friend over a cup of tea, only your best friend has years of experience and seems to know the truth and potential of your heart and soul and the precise steps to take. What more could you ask for?”—Farzana Jaffer Jeraj, Motivational Speaker and Bestselling Author

“Where you will be five, ten, or even twenty years from now has everything to do with the choices you make today when it comes to the books you read and the people you surround yourself with. This book is one that will change the trajectory of your business and your life forever. It offers real tools for growing into the leader you were born to be. It also gives you a blueprint for selecting passionate, authentic, resilient, and generous women as leaders within your company and within your circle of influence. Walking on the Glass Floor is the game-changing playbook you’ve been searching for.”—Stacey Alcorn, CEO, LAER Realty Partners

“Women lead multidimensional lives, so it should not be surprising that their various leadership roles have many dimensions. Just as Stephen R. Covey’s The 7 Habits of Highly Effective People provided a principle-centered approach to problem-solving, Walking on the Glass Floor presents the seven essential qualities that can successfully guide women through the ups and downs of their many leadership roles–in the workplace, in the community, and in the home. Drawing on her vast experience as both a corporate executive and successful entrepreneur, Judy Hoberman has created a confidence-building playbook that will empower and energize all readers!”—Sheryl Adkins-Green, Chief Marketing Officer, Mary Kay, Inc.

From the publisher:

Walking on the Glass Floor is an engaging, indispensable guide for women in leadership. Whether you are a seasoned professional who has crashed through the glass ceiling and are now walking on the glass floor or you are an emerging leader who wants to establish strong footing, this book is for you. Personal stories, humor, and highly actionable steps illuminate and bring to life the seven essential leadership qualities of passion, authenticity, courage, communication, decisiveness, resilience and generosity.


Now, an interview in which Judy Hoberman reveals the story behind her insightful new book …

Question: Many people know what the “glass ceiling” is but what do you mean by “Walking on the Glass Floor,” the title of your just released book?

Answer: Walking on the Glass Floor is a great visual isn’t it? You’ve moved beyond the ceiling. You are now walking on the glass floor. I envision a growing movement of women talking about this glass floor … the flip side of the glass ceiling-while being supported to continually learn and grow as leaders. The reality is that even though women are not yet represented in positions of leadership at nearly the scale we should be, many women are successfully advancing toward and into leadership roles. Often with the help of other women. Our job is to keep them there and lend additional support.  I always say recruiting is easy … retention is the hard part.

Q: You talk about 7 Qualities of Leadership in this book. What are they?

A: The 7 qualities of women who lead are:

  • Passion
  • Authenticity
  • Courage
  • Communication
  • Decisiveness
  • Resilience
  • Generosity

The book is divided into 7 main parts-each part is about one of the 7 leadership traits that we all have inside of us regardless of age, income, or job.  Supporting chapters in the book are filled with personal stories as well as action steps, sound advice and questions that will make you think and hopefully act.  Each one of the chapters are self-contained so that it can stand on its own – you can read it in one sitting. If you choose to read the book from start to finish, you will see each chapter builds on the last chapter. I also included chapters that will prepare you for situations that may arise in the future.  There are so many ways to get what you need from my book and I’m excited it will help different readers in different ways throughout their work and personal lives.  Best of all:  many of my best kept, proven secrets of success are now at your fingertips with Walking on the Glass Floor. It’s like having me on speed dial!

Q: Why do you think it is important for women to read leadership books written by women? Is this one of the reasons you wrote the book?

A: YES! This book is about women in leadership and so who better than women in leadership to write books about women in leadership? Throughout my career it always made me wonder why someone with no sales experience would be a sales trainer.  Or if you wanted to teach others to sell like a woman, why would this not be taught by a woman? I applied this philosophy to writing Walking on the Glass Floor.  We also reached out to many other women in leadership to get their take on certain topics.  However, I’m delighted to report that we did not exclude great comments, suggestions and quotes by men about women in leadership for this book.

Q: Is this book only for those who are in a leadership position at the corporate level?

A: This book is to cultivate and strengthen 7 essential qualities that will serve women in business as well as life. Whether you are a seasoned leader or just beginning your career, we want you on the glass floor. Whether you currently lead or want to lead a company, department, business, organization or any institution, this book is for you. Being in a corporate environment is not something that everyone looks for or is invited to work in.  Being a leader is not dictated by your position. You can be a leader as an entrepreneur.  A leader has certain characteristics that make them a leader.  Having these 7 essential qualities will make you an even better leader.

Q: Can you tell us about your Walking on the Glass Floor?  How it is connected to the book?

A: In 2016, I declared my mission was to help one woman a day. No matter where I was or what I was doing, when I said that out loud, there would be a woman that would raise her hand and ask if she could be my woman that day.  This was extremely humbling to me for many reasons…one being that women are not generally inclined to ask for help. Each time I asked, someone would ask for my help.

In 2017, I knew I needed to take this one step further and do something on a larger scale. I wanted to reach more women and I wanted to be able to give back to serve and support women who may not have the ability to even ask for help for fear of being turned down.   One day my husband made a comment about giving back to charities and foundations and scholarships — he figured if I could find ways to support women in leadership, both those in high-level positions and those developing themselves as leaders, as well as the causes that matter to them, it could and would start a movement – and it has because from our conversation my Walking on the Glass Floor Foundation was born and we are already helping women and charities around the globe.

Now it’s 2018 and The Walking on the Glass Floor Foundation mission statement is in full swing:

To support and empower women by sourcing, publishing and distributing educational materials for women in leadership and organizations that support women in leadership.  Through the foundation, we are also developing partnerships with companies and organizations committed to women in leadership.  This book is the first of many resources we are making available.  Programs are being developed as we speak and mentoring and mastermind groups are being formed.  We’ll update my website www.walkingontheglassfloor.com regularly with news and exciting partnerships so please check back often!

As women leaders we walk the walk – even when we are challenged and especially on the glass floor!


With thanks to Laura Rossi, President of Laura Rossi Public Relations, for generously providing this Q&A for use.

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